Do It for ME

Do It For THEM. Slow Down. Pay Attention.

The numbers alone are staggering, beyond the nearly one-third of Minnesota’s 444 crash fatalities and 1,910 serious injuries tied to excessive speed and distracted driving in 2022 are stories of heartbreak – of birthday parties missed, traditions lost and relationships forever shattered. In conjunction with April’s national Distracted Driving Awareness Month, Minnesota Network of Employers for Traffic Safety (MN NETS) and State Farm have launched a comprehensive educational campaign intended to remind drivers that their actions have lasting consequences for those they love. “Slow Down. Pay Attention. Do it for THEM!”


Do It For Me - Fact Sheet

Do It For Them – Five minutes for safety

Do It For Me/Do It For Them – State Farm Agent Letter

Do It For Me/Do It For Them – Social Media Templates

PSA – Do It For Them

Educator Guide

Providing tools for educators to help spread the message of safe driving to combat the dangers of excessive speed and distracted driving. While traffic safety and law enforcement officials try to curb these dangerous behaviors through citations and education programs, preliminary research shows the voices of loved ones can make a difference.

Educator Guide

Campaign Posters

Posters: Do it for Me

Selfie Frames and Banners

Reserve Frames and Banners

PSA – Do It For Me

Who Influences Your Driving Behavior? – Live from the MN State Fair

Get the Facts

Learn the facts of distracted driving and excessive speed and learn the dangers it presents. Minnesota and much of the nation are experiencing an epidemic of risky driving behaviors led by speed and distraction.

Get the Facts: Do it For Me

Social Media Posts

Excessive speed, distracted driving and their consequences – crashes, injuries and fatalities – are epidemic in Minnesota. It’s time to think about the loved ones riding with us or waiting for our safe return.

Join the Do It for ME campaign and help change someone’s driving behavior.

Social Media Images

Social Media Posts: Do It For Me

Social Media Images

Five Minutes for Safety

FMFS: Do it For Me

State Farm Agent Letter

State Farm Agent Letter


Spring 2024 Campaign Employer Newsletter

Drive Safe MN Newsletter - September 2023

News Release

In The News

WCCO - 'Do It For ME': New campaign asks drivers to think about consequences of speeding and distractions

The Sheletta Show: Safeley Getting Home to Your Loved Ones

Subscribe to Our Newsletter Today!

Keep up with the latest employer traffic safety information. We’re ready to deliver the latest programs, facts and more to your inbox.


We want to hear from you and direct you to the latest workplace-ready information. For more information about Minnesota NETS, contact us today.