Do It for ME

Slow Down. Pay Attention.
Do It For ME – Because I Need You.

What will it take to get drivers to slow down and pay attention? Minnesota after decades of decline, since COVID-19 Minnesota continues to struggle with continued high levels of crash deaths and injuries. A significant portion of these are due to distraction and excessive speed – nearly one-third of Minnesota’s 2023 preliminary 392 crash fatalities and 1,938 serious injuries.

But numbers alone don’t tell the story. For every crash death and serious injury there are loved ones struggling to pick up the pieces of lives forever shattered.

In conjunction with April’s National Distracted Driving Awareness Month, Minnesota Network of Employers for Traffic Safety (MN NETS) and State Farm are calling on drivers to think of the lasting consequences of risky driving behavior for those they love. The 2025 comprehensive educational campaign reminds them to “Slow Down. Pay Attention. Do it for ME – Because I Need You!”

This campaign includes two new videos depicting distracted driving behaviors, social media posts, fact sheets, 5 Minutes for Safety talks, workplace messages and more.

Do It For Me - Fact Sheet

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Do It For Me – Five minutes for safety

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Do It For Me/Do It For Them – State Farm Agent Letter

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Do It For Me/Do It For Them – Social Media Templates

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PSA – Do It For Them

Educator Guide

Providing tools for educators to help spread the message of safe driving to combat the dangers of excessive speed and distracted driving. While traffic safety and law enforcement officials try to curb these dangerous behaviors through citations and education programs, preliminary research shows the voices of loved ones can make a difference.

Educator Guide

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Campaign Posters

Posters: Do it for Me

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Selfie Frames and Banners

Reserve Frames and Banners

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PSA – Do It For Me

Get the Facts

Learn the facts of distracted driving and excessive speed and learn the dangers it presents. Minnesota and much of the nation are experiencing an epidemic of risky driving behaviors led by speed and distraction.

Get the Facts: Do it For Me - I Need You

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Get the Facts: Distracted Driving

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Social Media Posts

Excessive speed, distracted driving and their consequences – crashes, injuries and fatalities – are epidemic in Minnesota. It’s time to think about the loved ones riding with us or waiting for our safe return.

Join the Do It for ME campaign and help change someone’s driving behavior.