We’re now well into the season of darkness. Over the next few weeks our days will grow shorter. For many people, this is a time of personal challenge as the dimming days affect their energy and their spirits. We all need to remind ourselves that the light is still there not only as holiday decorations but in the presence of those who are the light.
On November 16, I experienced both the light and the darkness as I joined nearly 100 crash victim family members, law enforcement representatives, emergency responders and traffic safety advocates in Minnesota’s Capitol Rotunda to mark World Day of Remembrance for road traffic victims. This global event serves as a crucial opportunity for government leaders, advocates, communities and those working in road safety to demonstrate the scale and impact of road-related deaths and injuries and advocate for immediate and concerted action to end this public health crisis.
Darkness shrouded the event as we learned that Minnesota’s year-to-date crash 2024 deaths reached 402, matching the full-year total for 2023. With five weeks to go in 2024, and with a period ahead that includes the high-travel holiday season, many more deaths and serious injuries of on our roads are tragically inevitable.
But there was still light. Hundreds of candles, lanterns and empty shoes reminded us of those who have been and likely will be lost due to crashes in 2024. Most of all, the light was shining in the deeply painful personal stories and determined commitment from those who spoke. We heard from Pamela Mason, whose son was seriously injured in a hit and run crash and is determined to prevent similar tragedies. Kym Joles, owner of The Fox and Pantry café in Plymouth, Minn., is dedicated to preventing her customers from driving while impaired and urging other bar and restaurant owners to do the same. Lt. Colonel Jeremy Geiger of the Minnesota State Patrol and Regions Hospital Emergency Medical Services Director Matthew Milder both recounted their experiences in trying to save lives and breaking devastating news to loved ones.
Each of these individuals and so many more are lighting the way for traffic safety. Their voices, their stories and their commitment are shining on both the crisis and the solution when it comes to needless crash deaths and injuries.
As we move through this season of darkness, I urge you to be the light. Tell your team members, family and friends to find a sober ride if they choose to drink alcohol or use other substances that impair driving ability. Take the keys if you need to. Remind them of the “eyes on the road, hands on the wheel, mind on driving” mantra. And make sure everyone buckles up every time. Be the light.
Yours in traffic safety,
Lisa
Recent Comments