Someone is Waiting For You
Someone is Waiting for You.
Slow Down. Pay Attention. Arrive Safely
A powerful new statewide campaign is reminding drivers of something deeply personal: every trip matters—because someone is waiting for you to arrive safely.
In recognition of Distracted Driving Awareness Month, the “Someone Is Waiting for You” campaign launches across Minnesota with a simple but urgent message: slow down and pay attention. Through emotionally driven storytelling and timely reminders, the campaign reaches drivers encouraging safer choices behind the wheel.
Distracted driving and excessive speed continue to take a serious toll on Minnesota roadways, contributing to preventable crashes, injuries, and loss of life each year. While most drivers know these behaviors are dangerous, many still take the risk.
This campaign brings the focus back to what truly matters.
Before you start your next trip, take a moment to ask yourself:
Who is waiting for you?
Because one decision—to slow down, to stay focused—can make all the difference.
Drive Safer. Arrive Safely.
• Silence distractions before you drive.
• Set your route and music ahead of time.
• Follow speed limits and adjust for conditions.
• Keep your eyes on the road and your mind on driving.
Someone is waiting for you. Make sure you get there.
Campaign Resources
5-Minutes For Safety
2026 Factsheet
Customizable Workplace Templates
Customizable Corporate Email or Memo
Customizable Employee Newsletter Article
PSA – Someone is Waiting For You
Social Media Images
Social Media Post Templates
Education Guides
For Schools
Facilitator Guide
For Employers
Coming Soon!
Additional Resources – Logos
Additional Resources from the Minnesota Department of Safety/Office of Traffic Safety
National Highway Traffic Safety Administration (NHTSA) Resources
National Distracted Driving Awareness Month
This campaign runs year-round, when high-visibility enforcement is not taking place, and focuses on social norming as a way of encouraging drivers to focus on the road and not drive distracted.
National Enforcement | Put the Phone Away or Pay
This high-visibility enforcement campaign runs during a specific time of the year. Messaging should include the consequences of distracted driving and be supported by increased law enforcement.
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